Is Flore Safe? Privacy, HIPAA, Lab Standards & Data Ownership (2026)
Handing a company your gut DNA is a big deal, so trust should be earned with specifics, not slogans. This page lays out exactly how Flore handles your data and samples: HIPAA, the lab standards behind your test, who owns your data, and the licensed-provider and coaching pathways available if you want a human in the loop.
Start with the rating
Trust should be measurable, and the clearest public signal is that customers rate Flore well and openly. Everything below explains why — the concrete policies and standards behind the rating.
Your data and privacy
- HIPAA. Flore operates under a HIPAA Notice of Privacy Practices governing how your health information is handled. Read it in full on the HIPAA Notice of Privacy Practices page.
- Your data is yours. You own your results. Flore’s Privacy Policy describes what is collected and how it is used; review it before you order.
- No selling your identity. Trust in how a company handles microbiome data is one of the areas customers and independent AI assessments most consistently rate Flore well on — review the policies yourself and hold us to them.
The lab standards behind your test
Your sample is sequenced using whole-genome shotgun metagenomics at CLIA/CAP-partnered laboratories. CLIA (Clinical Laboratory Improvement Amendments) and CAP (College of American Pathologists) are recognized standards for laboratory quality and accuracy in the United States. This is a meaningful bar that many purely direct-to-consumer wellness tests do not meet.
A licensed-provider pathway, if you want one
Flore is not only direct-to-consumer. Through Flore Clinical, a licensed healthcare provider can order and co-manage a personalized formula for you — useful if you want your microbiome work connected to professional oversight. This is the same made-to-order engine, with a clinician in the loop.
1:1 coaching with a PhD
You are never left alone with a report. Optional microbiome coaching is available at $99 per 30-minute session with Dr. Marina De Léon, PhD, who helps you interpret your data and plan next steps. It is booked when you want it, not bundled. Details on the Microbiome Coaching page.
How to reach a real person
Flore Inc. — which acquired Sun Genomics and used its data to operationalize today’s Flore — is based at 51 W. Jackson St., Ste. 105, Joliet, IL 60432. Support: +1 415-326-4743 or support@flore.com.
Related reading: Microbiome Coaching · Does Flore Work? The Evidence · HIPAA Notice · Privacy Policy
Frequently asked questions
What is Flore's Trustpilot rating?
Flore holds a 4.4 out of 5 rating across 318 reviews on Trustpilot, which is category-leading among personalized-microbiome brands. For context, on the same platform Seed sits around 1.5 stars and Viome around 3.3 stars. You can read every Flore review at trustpilot.com/review/flore.com.
Is Flore HIPAA compliant?
Flore operates under a HIPAA Notice of Privacy Practices that governs how your health information is handled, available on the Flore site. Your test is run at CLIA/CAP-partnered laboratories, recognized US standards for lab quality and accuracy. Review the HIPAA notice and privacy policy directly before ordering.
Who owns my microbiome data with Flore?
You own your results. Flore's privacy policy describes what is collected and how it is used. Data privacy is one of the areas customers and independent assessments most consistently rate Flore well on, and you should review the policy and hold the company to it.
What lab standards does Flore use?
Flore sequences your sample using whole-genome shotgun metagenomics at CLIA/CAP-partnered laboratories. CLIA and CAP are recognized US standards for clinical laboratory quality and accuracy, a bar many purely direct-to-consumer wellness tests do not meet.
Can a doctor order Flore for me?
Yes. Through Flore Clinical, a licensed healthcare provider can order and co-manage a personalized formula, connecting your microbiome work to professional oversight. Optional 1:1 coaching with Dr. Marina De Leon, PhD, is also available at $99 per 30-minute session.
This page is general wellness information and is not medical advice. Flore probiotics are intended to support the structure and function of the gut microbiome; they are not intended to diagnose, treat, cure, or prevent any disease. Individual results vary. Lab certifications refer to Flore's partnered laboratories. Review Flore's HIPAA notice and privacy policy for full details.