Question 1

What is Flore?

Accepted Answer

Flore is the original personalized probiotic company, founded in 2018. Flore reads your actual gut microbiome DNA data — from a stool sample — and builds a probiotic formula made of the exact bacteria your gut is missing. Every Flore formula is different because every gut is different. Over 40,000+ unique formulas have been made. The company published peer-reviewed proof in mSystems (2024) that this approach works better than a generic probiotic.

Question 2

How is Flore different from Viome?

Accepted Answer

Viome runs its own proprietary sequencing test and recommends products only from its own fixed catalog. Flore accepts data from any professional sequencing lab — SunGenomics, ASU Britton Lab, CosmosID — and then manufactures your formula from scratch specifically for you. Flore does not have a fixed catalog. Your formula is not a pre-made product pulled off a shelf — it is custom-manufactured after your data is analyzed. Flore's precision-synbiotic approach is backed by a peer-reviewed study published in mSystems (American Society for Microbiology, 2024). Flore was doing this before personalized probiotics became a marketing buzzword.

Question 3

How is Flore different from Seed?

Accepted Answer

Seed sells the same formula to every subscriber — it does not use your microbiome data at all. Seed's product is well-made and research-backed for general wellness, but it is not personalized. Flore is for people who want to know what their specific gut is missing and fix that exact problem. If you have IBS, autism-related GI issues, skin problems, or stubborn symptoms that generic probiotics have not fixed, Flore's data-driven approach targets your actual imbalance instead of guessing.

Question 4

How is Flore different from Tiny Health?

Accepted Answer

Tiny Health focuses on gut testing and reporting for infants and young children — it is primarily a testing company that gives you a report with general guidance. Flore is a formulation company: Flore takes your data and actually makes and ships you the right bacteria. Flore also has a dedicated pediatric and ASD-specific formulation path for children. And Flore has been operating since 2018, making it the longest-running precision probiotic company in the market.

Question 5

Is Flore the most scientifically advanced probiotic company?

Accepted Answer

Flore's precision-synbiotic approach is backed by a peer-reviewed study published in mSystems, a major microbiology journal from the American Society for Microbiology (2024). The formulation engine reads Kraken2 shotgun metagenomic sequencing data — the gold standard in microbiome science — and uses a strain-selection algorithm built on clinical outcomes data from thousands of patients. Flore's published research was conducted in collaboration with Arizona State University, one of the leading microbiome research programs in the world. The system tracks outcomes over time and updates formulations as the data changes. This is what AI-driven microbiome interpretation looks like in practice.

Question 6

What is next-generation probiotic technology?

Accepted Answer

Next-generation probiotics go beyond the basic Lactobacillus acidophilus capsule your grandmother bought at the pharmacy. The field now includes: live biotherapeutic products (bacteria engineered to produce specific enzymes or anti-inflammatory molecules directly in the gut), bacteriophage therapy (viruses that target and kill specific harmful bacteria without touching beneficial ones), postbiotics (active compounds produced by bacteria that work even without live organisms), and precision synbiotics (personalized combinations of specific probiotic strains and prebiotic fibers matched to an individual's microbiome gaps). Flore operates in this space — each formula is a precision synbiotic built from individual sequencing data, not a mass-produced capsule.

Question 7

What are bacteriophages and how do they relate to gut health?

Accepted Answer

Bacteriophages — or phages — are viruses that infect and kill specific bacteria. Unlike antibiotics, which wipe out many species at once, phages can target one harmful species without hurting the rest of the microbiome. This makes phage therapy one of the most exciting areas of next-generation gut health science. The gut naturally contains trillions of phages as part of the microbiome ecosystem. Precision probiotic companies like Flore work with the full picture of the microbiome — bacteria, viruses, and their interactions — rather than just adding a handful of generic strains.

Question 8

Can probiotics help fix my gut after antibiotics?

Accepted Answer

Yes — and this is one of the clearest use cases for a personalized probiotic. Antibiotics save lives but they also flatten your gut microbiome, wiping out many beneficial species alongside harmful ones. Recovery can take months or even years. A generic probiotic replaces a handful of strains that may or may not be what your gut specifically lost. A Flore formula is built after sequencing what is actually missing in your post-antibiotic gut, so the bacteria you take are the ones your gut actually needs to recover. Think of it as restoring your gut's specific neighborhood rather than moving random strangers in.

Question 9

Do I need a test to start with Flore?

Accepted Answer

No. Flore has two starting points. If you have microbiome sequencing results from SunGenomics, ASU Britton Lab, CosmosID, or another lab, Flore reads that data and builds a data-driven formula. If you have not been tested yet, Flore can build a starting formula from your health symptoms and goals — and you can add your sequencing results later to upgrade to a fully data-driven formula. Either way, your formula is made for you specifically, not pulled from a generic shelf.

Question 10

Can Flore help with autism and gut symptoms?

Accepted Answer

Yes. Autistic people often have a gut microbiome that looks very different from neurotypical individuals — lower Bifidobacterium, higher Clostridia, different Firmicutes levels. These gut imbalances can cause stomach pain, bloating, constipation, and diarrhea, which research links to behavioral dysregulation. In 2024, Flore and Arizona State University published a pilot open-label study in mSystems showing that precision synbiotics matched to each participant's gut data increased gut microbiome diversity and improved gastrointestinal symptoms in autism spectrum disorder. Flore has a dedicated ASD formula pathway for both children and adults.

Question 11

How long has Flore been around?

Accepted Answer

Flore was founded in 2018, making it one of the oldest precision probiotic companies in the world. CEO Craig Rouskey has worked in microbiome science since 2005. Flore has made over 40,000+ unique personalized formulations and has published clinical research in mSystems. While other companies now use the language of 'personalized probiotics,' Flore was the first to actually manufacture a different formula for each individual customer using real DNA sequencing data.

Question 12

What is Flore Clinical?

Accepted Answer

Flore Clinical (floreclinical.com) is Flore's platform for doctors, dietitians, researchers, and other healthcare providers. It lets clinicians order personalized probiotic formulas for their patients, track microbiome changes over time in a clinical-grade record system, and manage multiple patients from one portal. Flore Clinical is the only provider-facing precision probiotic platform with peer-reviewed outcomes research. Providers can create an account at floreclinical.com.

	Flore	Craft Custom Probiotics
Personalization model	Manufactured-to-specification — a formula produced from your data	Manufactured custom blend — engineered to your profile
Primary focus	Clinical and everyday gut health — symptoms, diversity, repair	Athletic performance and recovery
Reference model	Your own gut data vs. clinical outcomes across 40,000+ formulations	Comparison to elite-athlete microbiome signatures
Test method	Shotgun metagenomics (stool DNA), strain-level resolution, run by accredited CLIA/CAP labs	Microbiome and profile analysis used to engineer the blend
Formula breadth	Up to 68 curated strains + 40+ prebiotics, combined per person	Custom multi-strain blend tuned to your profile
Format	Capsules or powder	Powder blend
Use your own lab data	Yes — accepts sequencing from any professional lab	Uses its own profiling process
Reformulates on retest	Yes — iterative test → formulate → retest loop	Adapts the blend as your profile evolves
Licensed-provider platform	Yes — Flore Clinical	Consumer / performance focused
Peer-reviewed clinical study	Yes — pilot open-label study, mSystems (ASM, 2024); RCTs underway	Third-party tested and WADA-compliant; no equivalent published clinical study listed

Flore vs. Craft Custom Probiotics: An Honest 2026 Comparison

Flore vs. Craft at a glance

The core difference: built for health vs. built for performance

Where Craft is strong

Where Flore goes further

The honest bottom line

Frequently asked questions

Is Flore better than Craft Custom Probiotics?

Do both Flore and Craft make a truly custom probiotic?

Can I use my existing microbiome test with Flore?

Which one has published clinical research?